Luxury Hotels Must Transcend Their Brands

I read an article a couple of weeks back titled "Service Levels Will Determine Upper-Luxury Hotel Success". You can read the full article here: https://www.hotelnewsresource.com/article123684.html

This is a very good read that will echo what top hoteliers already know about differentiation within the luxury hotel sphere. As demand continues to be strong, so are guests' expectations. One of the key sentences that stood out for me was:

"Luxury hotels must transcend their brands to be all that discerning guests require."

Yes, guests really do want a storyline in a stay; one that they can ultimately make part of their very own story in life.

How are you differentiating your hotel in this demanding market? How are you differentiated beyond the larger brand that your hotel may be under? Why do guests want to stay with you?

Please share your thoughts and experiences.